Deodorizing Trimethylamine

The deodorant and antiperspirant industry has come a long way since its humble beginnings in the early 1900s. At that time, advertisers were able to effectively convince everyone that they smelled bad, leading to the widespread adoption of deodorants. 

Today, the industry is worth around $22 billion, with new product innovation driving growth. As consumers' tastes and understanding of body odor evolve, companies are working to develop specialized products that address specific needs, such as those related to trimethylaminuria. This has led to the development of new materials, deodorizing products for alternative body parts, and different modes of delivery, as well as research into probiotics and genetic manipulation. 

A new blog article discusses the history and recent trends in the industry explaining the challenges to innovate in this field, in part due to the complex biological mechanisms behind body odor and the need to ensure that products are effective and safe.

Despite these challenges, research continues, and there are several companies to watch in 2023 that have already made strides in this area, including those that have contacted members of the community in 2022. 

Be sure to check the new blog article for more information.

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