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MEBO TMAU TESTING CURRENTLY SUSPENDED INDEFINITELY

MEBO - UBIOME study 2018

'PRESS RELEASE'

NCT03582826
ClinicalTrials.gov

MEBO Gut Microbiome Study
"Microbial Basis of Systemic Malodor and PATM Conditions (PATM)"
Funded by uBiome Research Grant

"Microbial Basis of Systemic Malodor and PATM Conditions (PATM)"

Dynamics of the Gut Microbiota in
Idiopathic Malodor Production
& PATM

Started May 2018 - Ongoing

Current people sent kits : 100/100
3 kits per person

NO LONGER RECRUITING

Participation info : LINK English

MEBO Map Testing & Meetups


Full details : https://goo.gl/TMw8xu
want listed ? contact info@meboresearch.org

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TMAU Petition world
TMAU UK end total:262
TMAU UK ends 23/01/20
TMAU Petition USA end total 204
USA : Moveon open
TMAU (Dominican)
Metabolomic Profiling Study
NCT02683876

Start : Aug 2016
Stage 1 : 27 Canadian volunteers to test
Latest click here (26 oct) :
17 samples returned


Note : Stage 1 is Canada only.
Return cut-off date : passed
Analysis can take 6/8 weeks
Analysis start in/before Nov
MEBO Research is a
EURORDIS and
NORD Member Organization
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London TMAU meeting with Prof Liz Shephard
19th Oct 11am - 1pm
St Mary's Hospital
Praed St, Paddington
London W2 1NY
click to read more

MEBO Research Clinical Trials

Click here to read details of the MEBO Clinical Trials
NCT03582826 - Ongoing not recruiting
Microbial Basis of Systemic Malodor and PATM Conditions (PATM)
United States 2018 - ongoing

NCT02683876 - Completed
Exploratory Study of Relationships Between Malodor and Urine Metabolomics
Canada and United States 2016 - ongoing

NCT03451994 - Completed
Exploratory Study of Volatile Organic Compounds in Alveolar Breath
United Kingdom and United States 2013 - ongoing

NCT02692495 - Completed
Evaluation of Potential Screening Tools for Metabolic Body Odor and Halitosis
United Kingdom 2009 - 2012

Monday, December 29, 2008

Q: Who invented body odor? A: Advertising men.

This is an interesting article in which historian, Stuart Ewen, depicts the historical development of body odor products and their very profitable marketing advertisement campaigns launched in the early 1900s, aimed at manipulating social consciousness regarding BO. This marketing strategy targeted the very social perception of odor and "played heavily on fears" about how others would react to a halitosis sufferer.

Using headlines such as, "Would you have told him the truth?" and "[Edna]...Often a bridesmaid but never a bride", they managed to take an already "delicate subject" and brought it to the limelight to offer their products as the solution to this undesirable curse. Ewen notes, "... [advertisers] tried to endow people with a 'critical self-consciousness' directed especially at their personal appearances."

In the 1910s and particularly the 1920s, advertising agents focused their attention on identifying—and often inventing—personal anxieties that could be resolved by the purchase of specific products...In response to the ad campaign, Listerine sales went from $100,000 per year in 1921 to more than $4 million in 1927. Meanwhile, the strategy of ads as “quick-tempo socio-dramas in which readers were invited to identify with temporary victims in tragedies of social shame,” writes historian Roland Marchand, led to a new “school of advertising practice.”
http://chnm.gmu.edu/features/sidelights/whoinventedbo.html

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